Part of the more recent complaint against Google was how it had leveraged its solid lead in search and digital advertising at the expense of other players.īut some of these “other players” won’t simply sit out the results of a potentially drawn-out legal battle. This was followed by antitrust suits filed by the Department of Justice and some state attorneys general. On the other hand, the Google lawsuit series may be an opportunity for some privacy search engine pioneers to chip away at the (unfair) competition, carve a niche and hit the tech giant where it hurts.Įarly last year, a massive Google class action lawsuit alleged that the Silicon Valley company had been tracking the personal identities of users browsing in private mode. But continually being slapped by privacy and antitrust cases may soon slow it down.
With a 60 to 90 percent market share since 2009, it has maintained over two decades of dominance. Besides being great at surfacing the most relevant search results, Google also excels in boxing out rival search engines.
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